Icons are forever.
At OXO, we have thoughtfully created universal products for more than 30 years. To us, great design is much more than just making things look good – it’s the basis for our tools to make everyday better, every day.
Especially four of our most loved and recommended items help revolutionise the way we prepare and store food: the Swivel Peeler, the Salad Spinner, the Angled Measuring Jug and the Pop Containers.
Our history
It's all in the details
Over the last 30 years of making universally designed products we noticed that it’s the details that set us apart. Our Icons have award-winning features that make life easier for the user. Find out what makes them unique.
The Swivel Peeler
Sharp stainless steel blades are paired with the OXO signature non–slip handle to provide extra comfort during peeling and to cushion the hand during repetitive peeling motion, even when wet.
A quick and easy way to dry greens and herbs thanks to its iconic one-handed pump and patented brake. Available in Glass, Stainless Steel and Plastic.
The Salad Spinner
The Angled Measuring Jug
A patented angled surface lets you read measurements from above eliminating the need to continuously fill, check and adjust.
POP Containers’ airtight, space-efficient design keeps dry food fresh. A modular stacking system allows for optimal countertop
and pantry organisation. Just POP it, Fill it and Stack it.
The POP Container
"Our new brand campaign 'Icons are forever' pays tribute to these four legends, putting their unique functionality and timeless universal design into the spotlight. All OXO products are engineered to be better and guaranteed to last a lifetime, so the emotional message “Icons are forever” perfectly underlines our uncompromising attitude towards quality."
KIT HA
EMEA Marketing Director, Housewares
In four key visuals, one collection shot and a video, the Icons are presented in a distraction free, dark environment on a pedestal to reflect their status as award-winning tools. The premium look and dramatic lighting puts the products at the very center of the viewers’ attention, allowing the design to speak for itself.
The full campaign will soon be rolled out on various on- and offline channels, demonstrating why OXO products have stood the test of time and will continue to, forever. Simple, elegant and iconic.
